The Pearl-Qatar in Doha is Qatar’s first major international real estate venture. A multi-billion Dollar, 400-hectare artificial island with over 32 kilometres of new coastline, by 2010, the island should be home to over 40,000 wealthy, mostly foreign residents.

Making sure that ambition becomes a reality is The Oyster, The Pearl-Qatar’s unique Sales & Marketing Centre. Shaped like a shell of a pearl oyster, the sales centre is a technologically advanced, specially designed facility created to showcase the luxurious lifestyles available to homeowners and investors on the Island.

To provide a uniquely personalised audio-visual experience, Dubai-based installation company Visionaire installed guidePORT™, the latest wireless streaming audio solution from Sennheiser. guidePORT™ uses a proprietary wireless system to automatically deliver managed pre-recorded or real time audio content from each of The Oyster precinct’s interactive information display system to visitors’ head-phones. As soon as the visitor comes in the vicinity of the precinct, the headphones pick-up the related streamed audio for a personalised experience of the Pearl-Qatar.

“guidePORT™ is the most advanced automated guided tour system available and offers a seamless and personalised audio navigation experience allowing visitors to explore at their own pace and level” explained Sennheiser UK’s Middle East Sales Manager, Mig Cardamone. “The large audio storage capacity of the receivers allows different levels of stored information. Multiple languages, more in depth guides and hi-fi quality audio can be accessed by the operator at the touch of a button to target specific groups or even individual visitors giving maximum impact to the installation.”

The audio system was installed by Dubai-based Visionaire and supplied by Venuetech LLC, Sennheiser distributor for the UAE.

“Because of the adaptability of this system we were able to offer our advice to Visionaire when they initially came to us looking for a solution” explained Charbel Zoghbi, Director of Sales at Venuetech.

“Large scale real estate projects such as The Pearl-Qatar invest in architecturally and technologically advanced themed environments within sales and marketing centres,” added Dr. Aseem Gupta, Chief Technology Architect of Visionaire. “This helps prospective investors identify with the vision of the project. The developers are able to create the entire project in front of the eyes of the investor, enhancing the overall experience and providing them with a feeling of genuine confidence in the future prosperity of The Pearl-Qatar.”