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| Sennheiser at the IFA 2001 |
| New Internet Site and New Products for a Young Target Group |
July 2001 – Sennheiser electronic GmbH & Co. KG – according to GfK the market leader in the
headphones sector in Germany – will be presenting their new entry-level headphones at the IFA 2001 in Berlin
(Hall 15.1, Booth 02). In addition, the audio specialists will reveal their brand-new Internet website. With modern
technology and a new look, www.sennheiser.com will provide a comprehensive range of information on products
and services.
At the IFA 2001, Sennheiser will be presenting a new range of headphones aimed specifically at teenagers and
those in their twenties. “We want to make young people more aware of quality in the audio sector”, explains Rolf
Meyer, President of Marketing and Sales, on why his company plans to focus on this target group.
The new PX Series mini-headphones provide maximum wearing comfort and are designed for the specific
listening habits of young customers who particularly enjoy using portable music players. The sound qualities of
these wired headphones are perfectly matched to new digital systems like MP3 players. Standardized plug
connections guarantee trouble-free use with all commercially available products.
Sennheiser’s new website sets international standards for the industry. The multi-lingual site in German, English,
French and Spanish provides customers, sales partners and media representatives with the most varied
information on products and services. An image database supports dealers and journalists in their everyday work.
“The new website offers an excellent platform for interactive communication with specific target groups”, says
President Meyer on the strategic importance of the site. “The address www.sennheiser.com stands for qualified
and up-to-date information from the audio sector and is therefore a major source of information for consumers and
professionals.”
www.sennheiser.com provides both basic facts and more detailed information from all fields of application for
anyone interested in acoustics. What is more, the new internet platform also represents the ideal basis for
optimizing business processes for the company’s sales subsidiaries and sales partners.
Visitors to the IFA can look forward to an entertaining program at the Sennheiser booth. Presenters from KISS FM
in Berlin will put on an attractive show every day on the Sennheiser stage, which will then be integrated into their
radio programs. Competitions and the chance to try out a whole range of products will round off Sennheiser’s
program of events at the IFA.
For further information please contact:
Sennheiser electronic GmbH & Co. KG
Public Relations • Edelgard Marquardt
Am Labor 1 • 30900 Wedemark • Germany
Tel.: +49 (5130) 600-329
Fax: +49 (5130) 600-295
e-Mail: marquare@sennheiser.com
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