Press release
06.07.2011 - Sennheiser UK
Sennheiser take the worry out of online shopping
Protecting its consumers from the growing threat of counterfeit goods over the web, Sennheiser has become the first consumer electronics company to join Brand-i; a website directory dedicated to listing approved web-stores selling genuine products.
Sennheiser, the headphone specialist, has been leading the charge against poor quality, counterfeit headphones for years. The partnership with Brand-i reinforces its efforts to ensure Sennheiser customers can purchase the best quality products online and experience the best quality sound.
Steve Dalton, marketing manager, Sennheiser UK, commented: “This is another step forward for Sennheiser in combating the problem of counterfeit headphones. Our brand and products stand for the highest quality, so when customers are purchasing fake Sennheiser’s and experience their poor quality it affects both them and us.”
Online counterfeiting and illegal shopping sites are a growing trend, with an estimated £82 billion spent each year on counterfeit goods. Brand-i was set up to provide consumers with a forum where they can find secure and legal web-stores to purchase legitimate goods. The site works with its partners to list reliable web-stores and enables its users to report suspicious sites. Brands such as Sennheiser have their own page that lists genuine stockists of their products for consumers to use.
The Brand-i directory is free to use, and has the backing of the Trading Standards Institute, the Industry Trust and FACT, amongst others.
Sennheiser also provides a list of registered dealers and stockists, so that consumers can be directed to a legitimate and reliable source for Sennheiser products. This can be found here:
http://www.sennheiser.co.uk/uk/home_en.nsf/root/about_dealersearch
Notes to editors:
About Sennheiser
The Sennheiser Group, with its headquarters in Wedemark near Hanover, Germany, is one of the world’s leading manufacturers of microphones, headphones and wireless transmission systems. The family-owned company, which was established in 1945, recorded sales of around €390 million in 2009. Sennheiser employs more than 2,100 people worldwide, and has manufacturing plants in Germany, Ireland and the USA. The company is represented worldwide by subsidiaries in France, Great Britain, Belgium, the Netherlands, Germany, Denmark (Nordic), Russia, Hong Kong, India, Singapore, Japan, China, Canada, Mexico and the USA, as well as by long-term trading partners in many other countries. Also part of the Sennheiser Group are Georg Neumann GmbH, Berlin (studio microphones and monitor loudspeakers), and the joint venture Sennheiser Communications A/S (headsets for PCs, offices and call centres).
For more information about Sennheiser please visit www.sennheiser.co.uk
About Brand-i
Brand-i is the operating name of Brand Information Limited. Brand-i’s director is Jenny Dalton, a leading consumer and lifestyle journalist and contributor to the Financial Time’s ‘How To Spend It’ magazine. Brand-i's co-founder is a trading standards professional with daily experience in the IP field. Brand-i is a privately funded service. Its mission is to help consumers buy genuine goods by providing an independent service they can trust. Brand-i intends to work with and signpost consumers to existing anti-counterfeit organisations in the process. The domain name for the company is www.brand-i.org.
Jack Elliott-Frey
020 7861 1627
sennheiser@harvard.co.uk