Press release
10.01.2010 - Wedemark
Sennheiser introduce itself at the CES 2010 with a new corporate design
Sennheiser’s corporate design has evolved. At the International Consumer Electronics Show (CES) in Las Vegas from 7th to 10th January 2010 the audio specialist introduced itself for the first time with a new design. “The new corporate design brings our profile into focus and is an important step within the framework of the brand strategy. Throughout this process it was important for us to ensure Sennheiser’s three brand values – premium quality, passion and progression – are reflected even more clearly and further enhance the brand,” says Susanne Seidel, President Global Marketing at Sennheiser. The previous “Blue Room”, evolved into the “Brand Stage” with the characteristic sweeping S derived from the logo. A stronger brand and image hierarchy should provide more consistency in Sennheiser’s overall global identity. The Hamburg Design Agency Syndicate was responsible for both creative and consultancy work on the project. The reworked corporate design will gradually be implemented across all of Sennheiser’s communication collateral. The Sennheiser in-store retail display programme will be unveiled to a larger international public using numerous modules, including interactive displays, at the CES 2010.
Bringing the Sennheiser brand to life
“We are also keen to present ourselves more clearly as a premium-level manufacturer in the retail market, and differentiate ourselves visually from the competition”, says Susanne Seidel. “With modular product presentation for the sales areas we are providing retailers with a tool enabling them to find the ideal solution for their individual needs.
In Frankfurt, Hamburg and Singapore Sennheiser customers can already experience this new product world up close. Further launches are planned for Europe, Asia and the Americas. “The new in-store retail display concept not only provides our retail partners with an exclusive image for Sennheiser products; more importantly the customers can experience the sound properties of our earphones and headsets for themselves extensively prior to purchase, thus helping them find the ideal product for their individual needs”, says Susanne Seidel. The President Global Marketing is convinced by the concept: “We are delighted to be able to offer our retail partners this solution for presenting our products in a high-quality environment, whilst at the same time supporting our customer service commitment by means of an individual in-store listening experience”.
Sennheiser headset business is on course for healthy growth
At approximately 29 percent (2008), the headset business forms a large share of the company’s turnover. “In 2009 we accelerated this growth even further, meaning the consumer business increased on the previous year” delightfully announces Susanne Seidel.
| Sennheiser at the CES During the Consumer Electronics Show which runs from the 7th to the 10th of January 2010, Sennheiser can be found in the South Hall, Stand No. 21240 of Las Vegas’ exhibition centre. |
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Further current information about Sennheiser can be found on the Internet under
www.sennheiser.com
Sennheiser electronic GmbH & Co. KG
Press representative • Edelgard Marquardt
Am Labor 1 • 30900 Wedemark
Tel +49 (51 30) 600 - 329
Fax +49 (51 30) 600 - 295
edelgard.marquardt@sennheiser.com