Press release
15.02.2007 - New Delhi
Sennheiser electronic enters the Indian market
Sennheiser electronic, one of the the world’s leading manufacturers of microphones, headphones and wireless transmission systems, today announced the launch of its India entity, Sennheiser Electronics India Private Limited. The occasion was attended by several high-level delegates including Ms Karin Sennheiser, shareholder of the parent organisation in Germany, Sennheiser GmbH & Co. KG. A scintillating sarod performance by young maestros
Amaan Ali Khan and Ayaan Ali Khan, using top-end Sennheiser equipment marked the brand’s entry into the Indian market.
Famous Indian sarod maestros, Amaan Ali Khan (r), Ayaan Ali Khan with Karin Sennheiser, Shareholder of Sennheiser Gmbh & C0. KG, at the launch of Sennheiser Electronics India Pvt Ltd in New Delhi on 15th Feb 2007.
Founded in 1945 by Prof. Dr. Fritz Sennheiser, the name Sennheiser has been synonymous with high-end quality products and tailor-made complete solutions for every aspect of the recording, transmission and reproduction of sound in the last 60 years. Above all, Sennheiser has established a reputation for itself in the development and manufacture of high-quality microphones, RF wireless technology and headphones. The brand is world renowned for its countless innovations, such as the invention of open-back headphones in the 1960s, infrared transmission technology in the 1970s, groundbreaking innovations in multi-channel wireless transmission in the 1980s, head-based surround sound systems in the 1990s and intelligent audio information systems in the new millennium.
Famous Indian sarod maestros, Amaan Ali Khan (l.) and Ayaan Ali Khan perform at the launch of Sennheiser Electronics India Pvt Ltd, with support of Sennheiser equipment, in New Delhi on 15th Feb 2007.
Describing the India launch as an important milestone in the history of Sennheiser, Volker Bartels, President Manufacturing & Logistics and Speaker of the Executive Committee, Sennheiser electronic GmbH & Co. KG said, “This is a proud moment for Sennheiser, as we bring our long standing heritage into India — the world’s fastest growing economy and a key potential market on the global map. Sennheiser products are known for their highest standards of quality in manufacture, innovation and award-winning technology and we are extremely happy for this opportunity to provide our Indian customers the very best in the consumer and professional audio segments.”
Based in New Delhi, Sennheiser Electronics India will be a hundred percent subsidiary of the parent organisation. The company has already appointed a core team of eleven in the country, headed by Ms Sharmila Sahai, General Manager, Sennheiser Electronics India Private Limited.
Sennheiser Electronics India aims to take forward its business strategy in India through a three-phased approach. In the first year, the company plans to focus on establishing the brand in the Indian market, building all spheres of the business, and extending the distributor network across India. The next phase will encompass driving growth and profitability and expanding the team, including the set-up of additional offices and after-sales service centres. Post establishing a firm footing in the market, the company will move into a more evolved phase of enhancing the value of Sennheiser in this region, driving market share and broadening the product range in the country.
On the occasion of the launch, Sharmila Sahai, General Manager of Sennheiser Electronics India, said, “The size of the Indian audio industry is estimated at Rs. 2850 million. We hope to capture
7 % of the market within the first year of our entry. The Sennheiser brand is synonymous with high-end international quality products and our objective is to reinforce the Sennheiser brand image within the professional audio market and create brand awareness in the consumer segment.”
Sennheiser Electronics in India will focus on both its professional and consumer product segments. In the professional sector, wireless microphones for broadcast stations are among the most important products, while headphones will be the key to drive the consumer part of the business. Sennheiser India will follow a competitive pricing strategy and deliver its customers full technical and after-sales support.
The current key target markets for Sennheiser in India include the key metros of Mumbai, Delhi, Bangalore, Chennai and Hyderabad which constitute of core target audience groups in the broadcast, film, event management and aviation sectors. The company will drive its products through existing distributor relationships and other system integrators. Sennheiser India plans to invest 10% of the total company turnover in marketing efforts to penetrate the market and increase its reach.
Sennheiser India is also conducting a Road Show in Mumbai on 17th and 18th February 2007 at the Renaissance Hotel & Convention Centre, Powai, Mumbai, including a Live Mixing Workshop on the 18th February for professional sound engineers, held by Gregor Zielinsky, a Grammy-winning sound engineer from the Sennheiser head office in Germany.
Notes to the Editor
As one of the world’s leading manufacturers of microphones, headphones and wireless transmission systems, the Sennheiser Group with its headquarters in Wedemark near Hanover, Germany, had total sales of about €300 million in 2005. The export share is 82.5%. Sennheiser has a total workforce of more than 1,650 employees, of whom about 60% are employed in Germany. Sennheiser is active worldwide and, in addition to other partnerships, has its own sales subsidiaries in France, the UK, Belgium, the Netherlands, Denmark, Singapore, Canada, Mexico and the USA.
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For further information, please visit Sennheiser Electronics India at http://www.sennheiserindia.com/ or contact :
Sennheiser Electronic India Pvt. Ltd.
Mr Bjoern Grefer
Vice-President Marketing
Edmonton Shopping Mall
Hotel Bristol - M. G. Road
Gurgaon - Haryana 122002
Phone: +91 124 4187816
bjoern.grefer@sennheiserindia.com
Genesis Burson Marsteller
Ms Deepika Thapar
Phone: 9873570095
deepika.thapar@bm.com
Ms Priyanki Ahluwalia
Phone: 9811740901
priyanki.ahluwalia@bm.com
